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TBS to start online shopping linked to broadcast

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TOKYO — Tokyo Broadcasting System Inc said Monday it will start an Internet mail-order service that is linked to its live broadcast, allowing TV viewers to purchase products introduced on a weekly show by using the remote control.

TBS will cooperate with advertising agency Dentsu Inc and major Internet mail-order firm Amazon Japan KK to launch the new service utilizing interactive terrestrial digital broadcasting. The TV broadcaster will start the new service on Nov 19 during its Saturday entertainment program called "Osama-no Buranchi (The King's Brunch)." Viewers will be able to buy books, DVD software and other goods on Amazon Japan's website by simply operating their remote controls.

© 2005 Kyodo News. All rights reserved. No reproduction or republication without written permission.


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